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Louisiana Theatre Life - November/December 2012

Did your theatre ever say that they had all the money they needed for marketing?  No, neither did ours.  Our theatre has been operating continuously since 1948 and still, we hear folks say that ‘I didn’t know that there was a Community Theatre here!’.  So what can be done about that?  Here are some pointers for ways to increase your visibility in the community when you are on a budget. Marketing for Community Theater:  Whether your group calls it publicity, public relations, or advertising, it all comes down to the same thing… making potential audience members aware of who you are and what you are doing. It's also called "marketing".Marketing your group's shows is the single most important function that your group must perform, after producing the shows themselves. Without promotion, tickets don't get sold, seats go empty, and your group is left entertaining members' friends and families. As Chico Marx would say, "Thatza no good…" Read More 

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